August 8th, 2008
Los Angeles Galaxy soccerstar David Beckham reported to feature in latest Panasonic Panasonic and retailer Best Buy ads campaign. Beckham will be featured with three other Major League Soccer player Cuauhtemoc Blanco (Chicago Fire), Davino (FC Dallas) and Juan Pablo Angel (New York Red Bulls).
The aim of this campaign is to drive Hispanic consumers who are fans of soccer so it will be anchored by outdoor in cities with large Hispanic populations, including Los Angeles, Chicago and Houston. The theme of this campaign is “Panasonic Viera HDTV. El futbol llega al alma pero entra por los ojos,” which translates to: “Soccer reaches the soul but enters through the eyes.”
Although not of Hispanic descent, Beckham “is an international star who crosses ethnic lines,” said David Wright, vp, partnership marketing at MLS/Soccer United Marketing, New York. “And, of course, Blanco, Davino and Angel are major stars in the Hispanic community.” Wright said the effort is part of a trend that has seen “significant increase in activation from all of MLS’s marketing partners.”
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August 8th, 2008
Manchester United player, Lee Martin, who also known as “The New David Beckham” reported to play for other Premiership club Nottingham Forest. Forest manager Colin Calderwood looks Lee Martin to strengthen his squad ahead of a competitive campaign. United manager Sir Alex Ferguson is not interested to sale Martin and keen for the youngster to get some match experience and only allowed him to move on loan for the season.
Other English club Birmingham previously also interested to sign the winger as the Blues member to aim for a quick return to England’s elite. Now both Forest and Birmingham will battle it out to complete the signing.
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August 8th, 2008
Italian serie A club Juventus reported interest to sign John Utaka, the midfielder of English Premiership club Portsmouth. Juventus manager Claudio Ranieri would like to take the 27-year-old to Juventus during the summer window.
In light of that news Portsmouth manager Harry Redknapp said that he has no intention of offloading the player form the club. “John is a player with such fantastic talent, I think this season we can see John Utaka become a fantastic player in the Premier League, so no reason for us to sell the player for now,” said the Pompey boss.
Utaka joined Portsmouth on a four-year deal in July 2007, for a fee of around £7,000,000 scoring his first goal on August 11, 2007 in a game against newly promoted Derby County. Some sources claim he became the club’s record signing.
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August 8th, 2008
Former France soccerstar Zinedine Zidane appointed as the newest ambassador of IWC Schaffhausen, The Swiss watch manufacturer. To dedicate Zidane, IWC Schaffhausen will launch a special model to him: the Ingenieur Automatic Edition Zinédine Zidane and will be available in a globally limited edition of 1,000 watches.
The most important element in this case is the colour coding. Only a watch in the French national colours, which are reproduced both on the dial and in the blue crocodile leather strap with its red decorative stitching, is appropriate for a footballer who played for France 108 times over a period of twelve years.
One distinctive feature characterizes the glittering blue dial with its red and white minute graduations: the Arabic numeral “10” in a brilliant shade of red stands out against the eleven appliquéd, metallically lustrous hour indices.
Regarded as a magical number by footballers, the squad number “10” on the back of the strip always characterizes the striker, the brains of a team - the role played by Zinédine Zidane for many years in the “Équipe Tricolore”.
The back engraving makes the Ingenieur Automatic Edition Zinédine Zidane an absolute must for fans of this exceptional footballer. Situated at the centre of the solid stainless steel back are the engraved portrait and the autograph of the sportsman, framed by the inscription “Zinédine Zidane - World Champion 1998” and the model designation “Ingenieur”. The back also carries the serial number of the limited edition of 1,000 watches.
The Ingenieur Automatic Edition Zinédine Zidane previously introduced by Georges Kern, CEO of IWC Schaffhausen and the world-renowned footballer himself at an exclusive event on 16 June at the Palais de Chaillot in Paris.
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