Adidas Expects More Football Sales In Euro 2008 Final
The German sportswear giant, Adidas reported by Forbes wants to increase their football-related products sales in 2008 when Austria and Switzerland are to jointly host the European Championship. “In the Germany 2006 World Cup we had revenues of 1.2 bln eur from the sale of football-related products,” said Adidas chief executive Herbert Hainer.
“To make same revenues Adidas will try to dominating sports goods brand at the tournament”, added Hainer.
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Football Boots says:
It will be interesting to watch the off the pitch battle between the major football brands Adidas, Nike, Puma, Umbro etc as we approach this tournament.
June 11th, 2007 at 9:04 am
PrelKikam says:
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August 29th, 2007 at 11:25 am
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June 5th, 2010 at 7:43 am