August 8th, 2008
Los Angeles Galaxy soccerstar David Beckham reported to feature in latest Panasonic Panasonic and retailer Best Buy ads campaign. Beckham will be featured with three other Major League Soccer player Cuauhtemoc Blanco (Chicago Fire), Davino (FC Dallas) and Juan Pablo Angel (New York Red Bulls).
The aim of this campaign is to drive Hispanic consumers who are fans of soccer so it will be anchored by outdoor in cities with large Hispanic populations, including Los Angeles, Chicago and Houston. The theme of this campaign is “Panasonic Viera HDTV. El futbol llega al alma pero entra por los ojos,” which translates to: “Soccer reaches the soul but enters through the eyes.”
Although not of Hispanic descent, Beckham “is an international star who crosses ethnic lines,” said David Wright, vp, partnership marketing at MLS/Soccer United Marketing, New York. “And, of course, Blanco, Davino and Angel are major stars in the Hispanic community.” Wright said the effort is part of a trend that has seen “significant increase in activation from all of MLS’s marketing partners.”
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August 17th, 2007
English soccerstar David Beckham celebrates his first goal for LA Galaxy on the games Los Angeles beat D.C. United 2-0 in the SuperLiga semi-finals august 17. “The free kick was the first I’ve taken for eight weeks, so it was quite pleasing,” Beckham said. “I felt I was going to score as soon as I had the ball in my hands.”
Beckham scored the goal in the 27th minute. Beckam also sent a first assist to Landon Donovan, who scored on a breakaway in the 47th minute for a 2-0 lead. LA Galaxy advanced to the Aug. 29 tournament final in Carson against Mexican club team Pachuca, who drew 2-2 with Houston, but won 4-3 on penalty kicks.
The winning team earns US$1 million, which the Galaxy could put toward paying Beckham’s US$6.5 million yearly salary. Beckham also earned his first yellow card after fouling United’s Jaime Moreno in the 18th minute.
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June 17th, 2007
US Major League club LA Galaxy announced that Real Madrid or others club can buy David Beckham for US$100M. “I know Real Madrid want David back, If Real Madrid or other club made a bid of $100m, we are a business so have to entertain any proposals,” said Alexi Lalas chief of LA Galaxy.
This statement also as a response of previously report that Real Madrid president Ramon Calderon plan to buy back David Beckham from LA Galaxy.
“But we have so much invested, so US$100M is a normal bid for Beckham,” Lalas added.
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May 30th, 2007
David Beckham is not play for US Major League Soccer yet, but LA Galaxy manager Alexi Lalas already open the door for loaning David Beckham back to a European club at the end of the Major League Soccer season. “We would always consider any possibility that would either make the player better as a soccer player and a more valuable asset, or playing with another team on loan if we felt it made proper business sense.” said Lalas to Sky Sports.
English Premiership club Newcastle United reportedly interested to loan Beckham in November when the MLS season closes down.
However LA Galaxy coach Frank Yallop seems not agree with management decision to loan Beckham. “It is a long season and a long pre-season. Players need that break. They will need to take a rest and I do not see any loan deal with David going anywhere” Yallop said.
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